ASR Motorsport – Privacy Policy

Last Updated: 10 December 2025

ASR Motorsport (“ASR,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites, use our services, communicate with us, or engage with our advertising and marketing programs.

This Policy is designed to meet applicable U.S. laws—including the California Consumer Privacy Act (CCPA/CPRA)—and the EU/UK General Data Protection Regulation (GDPR), where applicable.

If you do not agree with this Privacy Policy, please do not use our website or services.

1. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

• Name, email address, phone number

• Company, job title, client details

• Billing or invoicing information

• Form submissions, inquiries, survey responses

• Creative files, briefs, and project materials you voluntarily provide

B. Information We Collect Automatically

When you interact with our website or emails, we may automatically collect:

• IP address, device and browser type

• Usage data (pages visited, time on site, referring URLs)

• Cookie identifiers and tracking technologies

• Analytics data

C. Information from Third Parties

We may receive information from:

• Advertising and analytics partners

• Social media platforms

• Client-provided datasets for advertising campaigns

• Public databases

D. Sensitive Data

We do not intentionally collect sensitive personal information (e.g., financial login info, health information, government IDs) unless required for a specific contractual service and disclosed to you.

2. How We Use Personal Information

We use personal information to:

• Provide, operate, and improve our services

• Deliver advertising, media, and analytical services for clients

• Personalize user experiences

• Respond to inquiries and provide customer support

• Send newsletters, thought leadership, and marketing communications

• Analyze website performance

• Detect, prevent, and address fraud or security issues

• Comply with legal obligations

Under GDPR, our lawful bases include:
performance of a contract, legitimate interests, consent, and legal compliance.

3. How We Share Information

We may share information with:

A. Service Providers

Partners who help us operate our business, such as:

• Hosting, cloud storage, and IT providers

• Analytics and measurement vendors

• Advertising technology (AdTech) and media partners

• Payment processors (if applicable)

These parties may not use your information for their own purposes.

B. Clients (For Advertising Services)

When we run campaigns, anonymized or aggregated insights may be shared with clients to measure performance.

C. Legal & Safety

We may disclose information to comply with:

• Laws, regulations, or legal requests

• Investigations, fraud prevention, or security events

D. Business Transfers

In the event of a merger, acquisition, or sale of assets, information may be transferred.

We never sell personal information in the traditional sense.

Under California law, certain advertising uses may qualify as a “share” or “sale” — see Section 6.

4. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to:

• Understand website usage

• Improve site performance

• Support advertising and remarketing programs

• Measure campaign performance

You can adjust cookie settings through your browser or use available opt-out tools (see Section 9).

5. Data Retention

We retain personal information only as long as necessary to:

• Provide services

• Meet legal or contractual obligations

• Resolve disputes

• Enforce agreements

When data is no longer needed, it is securely deleted or anonymized.

6. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect

• Access and receive a copy of your information

• Correct inaccurate information

• Delete personal information

• Opt-out of the sale or sharing of personal information

• Limit the use of sensitive personal information

• Non-discrimination for exercising your rights

To exercise rights, email marketing@asrmotorsport.com or use the contact information in Section 11.

Sale/Share Disclosure:
ASR does not sell personal information for money, but our use of analytics or advertising cookies may be considered a “share” under CPRA. You may opt out (see Section 9).

7. GDPR (EU/UK) Rights

If you are located in the EU or UK, you have the right to:

• Access your personal data

• Rectify inaccurate data

• Erase (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent

• Data portability

• Lodge a complaint with your local Data Protection Authority

For GDPR purposes, ASR acts as a “data controller” for our own operations
and as a “processor” when providing advertising services on behalf of clients.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information.
However, no system is 100% secure. We cannot guarantee absolute security.

9. Your Choices

You can:

A. Opt Out of Marketing Emails

Click “unsubscribe” in any email or contact us.

B. Opt Out of Cookies & Ad Tracking

• Browser settings

• Network Advertising Initiative (NAI) opt-out

• Digital Advertising Alliance (DAA) opt-out

• For California residents: “Do Not Sell or Share My Personal Information” link (if applicable)

10. Children’s Privacy

We do not knowingly collect personal information from children under 13 (16 in the EU).
If we discover such data, we will delete it promptly.

11. Contact Us

If you have questions or want to exercise your privacy rights, contact us:

ASR Motorsport
Attn: Privacy Officer
Email: marketing@asrmotorsport.com
Address: 12 Dubon Court, Suite #2, Farmingdale, NY 11735
Phone: +1 (877) 900-4ASR

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements.
Revisions will be posted with an updated “Last Updated” date.